PayPal Research and Insights
January 14, 2021 | Marcy Campbell, VP and GM North America, Australia Sales & Global Sales Ops at PayPal
To demonstrate the impact of a well optimized conversion strategy, PayPal commissioned Nielsen to measure the impact that PayPal has for U.S. based merchants across 10 verticals including 73 of the top 100 merchants, according to Digital Commerce 360 Top 1,0001. The research analyzed purchase behaviors from more than 15,000 online shoppers and surveyed more than 2,800 consumers to hone in on three crucial dimensions including conversion, spend and merchant experience, calculated by Net Promoter Score (NPS).
Just as important as acquiring a new customer is the ability to retain existing customers and build a long-term relationship. Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one2. By creating a simple and seamless checkout experience, customers are more likely to keep coming back and make repeat purchases.
PayPal's Business Resource Center
July 30, 2020
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