Inspiring Stories of Small Businesses: The Adaptables with Steve Strauss

Corporate Research and Insights

January 25, 2021

This year, millions of small business owners faced challenges as the coronavirus pandemic closed businesses and caused shoppers to stay home. From coast-to-coast, and around the world, small business owners are finding ways to successfully adapt during these uncertain times – and capture growth opportunities ahead.

The Adaptables, hosted by Steve Strauss, features the inspirational stories of business owners who are finding ways to adapt and grow, despite a tumultuous year. Plus, they’re sharing how they’re taking on financial challenges and offering their insights to help other small business leaders in similar situations.


Episode 3: Listening and Learning to Grow with Bohemian Mama

Online retailer Bohemian Mama has built a loyal following of customers who love its curated selection of sustainable brands for women, children and the home.

But when the pandemic hit, how those customers shopped and what they were looking for shifted fast – and the California-based business had to evolve with them. Instead of shopping for themselves, many of Bohemian Mama’s customers were looking for clothing, toys and games to help their kids get the most out of staying home.

In this episode, Steve talks to founder Gina Ozhuthual about how she transformed her product selection and pivoted her private label collection to stay successful – and what she’s learned along the way. 


Episode 2: Going Digital with Malbon Golf

Running a successful business and playing a great round of golf both take strategy, skill, and usually a little creativity. Erica and Stephen Malbon, co-founders of Los Angeles-based apparel and lifestyle brand Malbon Golf, know this all too well.

Along with creating stylish and playful looks for both on and off the course, the husband-and-wife team have built up a passionate community with the Malbon Golf Club, a social club for golf enthusiasts.

But with much of their brand focused on in-person experiences and events in their brick-and-mortar locations and on the golf course, the pandemic meant they needed to take the physical, digital.

In this episode, Steve speaks to Erica Malbon about how Malbon Golf has been bringing their A-game to adapting.


Episode 1: Growing through Purpose with Shea Radiance

Beauty brand Shea Radiance has made a name for itself with handcrafted soaps, lotions and hair products made from shea butter it sources directly from women-run cooperatives in West Africa.

But when the pandemic hit, the company’s supply chain was hit hard, too. Getting products from overseas became much more difficult.

At the same time, the Black Lives Matter movement has had a major impact on how business is done and how customers shop – changes Shea Radiance’s co-founder Funlayo Alabi has felt deeply.

In this episode, Steve chats with Funlayo about leaning into what her products stand for, and why now is a pivotal moment for Black-owned businesses.