December 7, 2020
This year, millions of small business owners faced challenges as the coronavirus pandemic closed businesses and caused shoppers to stay home. From coast-to-coast, and around the world, small business owners are finding ways to successfully adapt during these uncertain times – and capture growth opportunities ahead.
The Adaptables, hosted by Steve Strauss, features the inspirational stories of business owners who are finding ways to adapt and grow, despite a tumultuous year. Plus, they’re sharing how they’re taking on financial challenges and offering their insights to help other small business leaders in similar situations.
Beauty brand Shea Radiance has made a name for itself with handcrafted soaps, lotions and hair products made from shea butter it sources directly from women-run cooperatives in West Africa.
But when the pandemic hit, the company’s supply chain was hit hard, too. Getting products from overseas became much more difficult.
At the same time, the Black Lives Matter movement has had a major impact on how business is done and how customers shop – changes Shea Radiance’s co-founder Funlayo Alabi has felt deeply.
In this episode, Steve chats with Funlayo about leaning into what her products stand for, and why now is a pivotal moment for Black-owned businesses.
Running a successful business and playing a great round of golf both take strategy, skill, and usually a little creativity. Erica and Stephen Malbon, co-founders of Los Angeles-based apparel and lifestyle brand Malbon Golf, know this all too well.
Along with creating stylish and playful looks for both on and off the course, the husband-and-wife team have built up a passionate community with the Malbon Golf Club, a social club for golf enthusiasts.
But with much of their brand focused on in-person experiences and events in their brick-and-mortar locations and on the golf course, the pandemic meant they needed to take the physical, digital.
In this episode, Steve speaks to Erica Malbon about how Malbon Golf has been bringing their A-game to adapting.