You know that feeling that comes when you cross something off your to-do list? With 2024 about to close, we wanted to reflect on the incredible things we’ve achieved this year.
We innovated, made improvements, and added features to our products. We championed our communities and came together in new ways to support small businesses and nonprofits. And we wowed the public, delighting customers with new experiences and making investors and other companies take note.
So, without further ado, let’s review our 2024 checklist and highlight some of our achievements.
☑ Enhance the PayPal app
This year, we made our app more convenient and valuable for our customers.
We rolled out new cashback offers from top brands and made it easier than ever to save, helping turn this Black Friday into “Stack Friday” by helping our customers stack rewards on rewards. The result? We were the #1 most popular payment app on iPhones during the busiest shopping days of the year.
In November, we introduced our money pooling feature to make it easy for customers to collect funds from friends and family for group gifts, travel, special events, and other shared expenses.
☑ Show Up for Our People, Our Customers, and Our Communities
In June, we held our first-ever PayPal Impact Day, a global day of service to ground ourselves in what’s most important: our customers and our communities. We purchased goods from more than 140 small businesses, and together, we assembled over 90,000 kits supporting more than 100 impact partners.
This year, we also introduced the PayPal Impact Award, our highest honor, given to those who go above and beyond to make a transformative impact on the business. The first two employees were honored during the May Global All Hands Meeting and two more were recognized in October’s meeting.
From right to left, starting top row: Impact Day in San Jose / Impact Award winners Larry W. and David S. Still from Will Ferrell’s PayPal Everywhere ad / PayPal ads in New York City.
☑ Further Transform the Checkout Experience
In August, a new one-click guest checkout experience teased by Alex in his First Look keynote made its debut. Fastlane speeds up checkout for shoppers and increases conversion rates for merchants, making it an incredible win-win for customers on both sides of our network.
In September, we rolled out our biggest ad campaign ever and introduced a bold new visual look for our brand. Thanks to Will Ferrell singing “I want to pay with you everywhere” and a massive ad blitz across the country, we showed off how customers can use PayPal to pay everywhere, anytime.
☑ Tap into the Power of External Collaboration
Our innovation and scale mean other big names in e-commerce want to collaborate with us. This fall, we announced headline-making partnerships with Adyen, Amazon, Fiserv, Global Payments, and Shopify Payments. These partnerships will enable us to meet the needs of our customers – whether they’re consumers, small businesses, or large enterprises – more quickly and efficiently.
☑ Empower Small Businesses Around the World
Our mission isn’t just to revolutionize commerce --it’s to revolutionize commerce globally. This year, our teams around the world worked fast to bring PayPal Complete Payments, our all-in-one solution for SMBs, to merchants in China, Canada, the U.K., and more than 20 other markets across the rest of Europe.
☑ Take Venmo to the Next Level
We wanted to show off everything Venmo can do beyond sending and receiving money, so we launched “What’s Your Venmo?” introducing users to a world of Venmo. The campaign brings to life how Venmo can be used IRL with the Venmo debit card and business profiles. We introduced new, highly requested features, such as tap-to-pay for business profiles and enabling users to set up a Group or schedule recurring payments with just a few clicks. And we showed up where our users shop, collaborating with TikTok Shop and Instacart over the holiday shopping season.
From right to left, starting top row: Still from “What’s Your Venmo” campaign / PPCP launch event in China. Suzan Kereere introducing partnership with Buy with Prime / Alex Chriss shopping at a small business marketplace in Mexico City.
☑ Make It Easier for Retailers to Reach Consumers
This year, we laser-focused on serving our customers' needs. That’s why “Work Customer Back” is one of our Leadership Principles introduced at the start of the year. And what we hear from merchants is, “How can we bring new customers in?”
That’s why we launched our new ad business with the rollout of PayPal Ads, another innovation teased in First Look. PayPal Ads will use the treasure trove of data from billions of transactions to help merchants reach the customers most likely to shop from them.
☑ Make PayPal’s Stablecoin, PYUSD, More Accessible and Easier to Use
Throughout the year, we rolled out improvements designed to make our stablecoin PYUSD more useful, faster, and accessible for our users. Whether it’s used to fund cross-border money transfers or enable U.S. merchants to buy, hold, and sell it from their PayPal business account, our work is paying off: PYUSD’s market cap has outpaced the entire stablecoin industry - setting it up for success in 2025.
2024 Was a Transformative Year Thanks to Everyone’s Work
What a huge list! There’s a lot to be proud of, and investors and outside observers are beginning to notice. In the last week alone, we were named one of Bloomberg Businessweek’s 50 Companies to Watch in 2025, The Wall Street Journal named PayPal one of America’s best-run companies, and analysts at Bank of America and Wolfe Research upgraded our ratings -- strong votes of confidence ahead of the new year.
This list doesn’t even begin to cover everything we did this year, but it does help show that no challenge is too big and no goal is out of reach when we work together.