While the savings market is at a tipping point, Finary has taken an innovative approach to financial management to become the leading investment app in France and Europe, targeting €5 billion in assets under management within three years.
Today, Finary, a wealth management platform in hypergrowth and profitable since 2024, announced a €25 million Series B funding round led by PayPal Ventures, with participation from LocalGlobe, Hedosophia, Shapers, and existing investors Y Combinator and Speedinvest. Axel Weber (former president of the German central bank and former chairman of UBS) and Harsh Sinha (CTO of Wise) also joined the round. To date, Finary has raised a total of €38 million, and this new round will accelerate five strategic pillars:
- Launch of innovative new financial products;
- Expand Finary One, its private-wealth offering;
- Enhance its wealth management tools using AI;
- Strengthen its position in the European market;
- Hire more than 50 talented team members to support growth.
Co-founded in 2021 by Mounir Laggoune, CEO and best-selling author, Finary has established itself as the go-to wealth management app for democratizing investing and helping French people take back control of their money. With its all-in-one platform, Finary enables everyone—regardless of their level of financial knowledge—to centralize their investments, optimize them with AI, learn, and invest in high-performing solutions with some of the lowest fees in the market. With its transparency-led approach, Finary has already transformed the financial lives of more than half a million French households seeking financial freedom.
This new phase comes amid a shifting market and changing customer behaviors:
- Around €13.9 trillion1 of Europeans savings is invested in accounts yielding less than inflation
- Pay-as-you-go pension systems are running deficits across all major economies, putting further pressure on governments to scale them back
- An unprecedented wealth transfer from baby boomers to millennials and Gen Z, reaching €450 billion per year globally by 2030³;
- 87% of these heirs plan to change their financial adviser by 2030.2
“At Finary, our mission is to give power to investors and help them achieve their financial goals. By combining financial tools and education at scale, we’re removing the barriers that prevent Europeans from investing. This Series B funding gives us even more resources to accelerate our work by investing heavily in AI, Engineering and Growth. We’re delighted to welcome PayPal Ventures on board,” says Mounir Laggoune, CEO and Co-founder at Finary.
Aligned with its strategy, Finary is developing unique AI agents as well as new savings products: a brokerage account, a savings account, a retirement account as well as access to new asset classes.
“At Finary, our approach fundamentally rethinks wealth management to lead with technology, transparency, and independence. Our users are at the heart of everything we do, and our mission is to help them take back control of their finances with a straightforward, all-in-one app. As we expand our App, our technology will enable millions of Europeans to invest with a tailor-made service previously reserved for a privileged few,” says Mounir Laggoune, CEO and Co-founder at Finary.
“We’re proud to support Finary and have been impressed by their innovative approach to wealth management and investing. With its simple, transparent, and low-cost platform, Finary is enabling French investors to take control of their savings – and grow their holdings by rethinking their investment strategy. We see tremendous growth potential as the company looks to replicate this success across Europe,” says Alex Bottenbruch, Partner at PayPal Ventures.
Finary’s YouTube channel helps further democratize financial education and is France’s leading personal finance channel with over 75 million views and 600,000 subscribers. The Finary community also gathers on the Finary Forum, one of the most active finance communities in France.