PayPal Stories Archive

Perhaps you've been thinking about launching an ecommerce site to take part in the upcoming holiday season, but feel overwhelmed by the sheer amount of work required to get up-and-selling in time—after all, it's only a few weeks away. We've got the perfect solution for you: eBay Stores.

 

Opening an eBay Store is an easy way for small businesses to begin selling online. You can create your own unique web store in just minutes using their intuitive design templates. As one of the world's largest online marketplace with over 165 million buyers worldwide, eBay gives your small business global exposure from the get-go.

 

Selling as an individual on eBay is not the same as opening an eBay Store. eBay Stores are designed for businesses selling at least 50 listings at all times. Anything less than that, and it could be more profitable for you to sell on eBay as an individual.

 

Unlike a one-off listing by a casual seller, an eBay Store gives you a comprehensive ecommerce solution where you can merchandise all of the items you have for sale. You get all the tools you need to quickly and easily open an online store and brand your business.  

 

Here’s how to get started:

 

Opening your eBay Store is simple, as eBay walks you through the entire setup process, from uploading your business's logo to posting and categorizing items. Their templates have been designed to engage buyers and drive sales, with areas for you to tell your story, promote keywords for SEO, feature special items, search within your store, link to social media, and even upload videos in your listings. Better still: You can link your existing PayPal Business account to your eBay Store to easily and quickly accept credit and debit cards, PayPal, and PayPal Credit.*

 

An eBay Store includes tools to create promotions so you can stand out from the crowd – from order discounts and codeless coupons to sales events and accessory discounts. Of course, you can monitor how well each offer performs and make adjustments as needed. Plus, you can give your items a boost in visibility with Promoted Listings advertising. This service lets you put your best merchandise in front of active shoppers and pay only when someone clicks on your ad and purchases within 30 days.

 

An eBay Store gives you tools to promote your store across eBay and the web. They've got tips to secure a good position for your listings in eBay's Best Match (their internal search engine) to ensure your items get in front of the most interested buyers. Beyond eBay, they can help boost your visibility in Internet search engines by optimizing your unique URL, keywords, page titles, and item descriptions. Finally, their built-in email and newsletter tool makes it simple for you to develop a customer outreach and loyalty program.

 

Now available to all U.S.-based sellers, eBay’s Seller Hub is an all-in-one selling tool that provides everything you need to manage and grow your eBay business. And we mean everything – from creating listings and managing orders, to implementing and measuring sales promotions, to getting real-time insights into your sales performance. You can see it all in one slick, easy-to-navigate tool. 

 

eBay Stores works on a subscription model. You choose from three subscription packages—Basic Store, Premium Store, and Anchor Store—with features targeted to your stage of business growth. Store benefits include lower final value fees, discounted insertion fees, access to powerful marketing tools, a quarterly coupon for shipping supplies, and dedicated white-glove customer service for Anchor Store subscribers. To help determine which subscription package is right for you, check out eBay’s Fee Illustrator

 

If you've been thinking about launching an online presence this holiday season, consider an eBay Store before you commit the required time, money, and energy building out an ecommerce platform. Besides the low barrier to entry, it has one undeniable advantage over most other solutions: with over 165 million eBay buyers in 190 countries, eBay makes it easy for you to find more buyers to pay you more for your items.

 

Want to know more? Tune into eBay Radio on Tuesday, October 18th to hear more about how PayPal and eBay can help you make this a successful holiday selling season. If you miss the live broadcast, you can also listen to the archived recording.

 

*PayPal Credit is subject to consumer credit approval, as determined by the lender, Comenity Capital Bank.