PayPal Stories Archive

 

Yesterday, during the Big Game, we launched New Money -- our first global brand campaign as an independent PayPal. The New Money platform represents a new PayPal, a reimagined and inclusive financial world, and our vision for the future of money, payments and commerce.

 

Technology and the ubiquity of mobile have led to significant progress across industries globally. It’s enabling positive change across industries from transportation and hospitality to medicine and media. But change hasn’t yet spread across our financial system. For too long, our financial system hasn’t leveraged technology in ways that make it more seamless and secure to connect with the things and people we love. For too long, our financial system has served the few that can afford it at the expense of everyone else.It’s now time for a transformation across our industry.

 

We can do things better – faster, easier, more secure and less expensive. We believe that the management and movement of money is a right for all citizens, not a privilege just for the affluent. We believe that democratizing the management and movement of money is essential to reducing inequality and lifting up the quality of life for many. There’s a need for transformation in the financial world. With New Money as our vision and platform for the future, PayPal is ready to lead the way.

 

So what is New Money? New Money enables a faster, simpler and more inclusive way to manage and move money. It enables us to connect with and buy the things we love with One Touch™ -- without having to enter our credit card number, shipping and billing address, or even having to type in any logins or passwords. It doesn’t care if we left our wallet at home, or make us stand in line at the ATM to grab cash to pay a friend back. New Money enables us to pay our friend across the country in a few taps on a Sunday, without having to write a check or swing by the ATM. New Money lets us split the bill for brunch with friends, without worrying about if we’ll ever get paid back.It doesn’t have operating hours -- it’s always open. New Money makes life easier, so we can focus on the millions of other things life throws our way. New Money is the platform on which we will drive a more seamless, secure and inclusive financial system that benefits us all.

 

In 1998, PayPal created a new form of money when it helped pioneer digital payments. It’s time for PayPal to reinvent money once again.