At any given time, over 10 million PayPal merchants are processing transactions in 26 different currencies with 169 million active account holders in 203 markets around the world. As a global payments platform, we apply this perspective at every touch-point in the transaction process – from the point a small business owner considers expansion into new markets, to the moment a customer hits “buy.”
“How to Sell Internationally”
There’s a world of potential customers out there, just waiting to buy what you’re selling. You just have to think a little more globally.
If you have any doubts about the possibilities for your business, consider this: A recent McKinsey study estimates that 1.8 billion people will enter the consuming class by 2025, spending $30 trillion annually – or 50% of the world’s consumption.
[1]
- Gathering market intelligence
- Making it easy for customers in target markets to pay
- Researching taxes, duties, customs, and regulations
- Developing clear delivery and return policies
- Looking toward future growth
“Selling Into China”
The rise of China’s middle class is one of the most important economic stories of our time: according to Pew Research, middle income earners jumped from 3% to 18% from 2001 to 2011
[2], and with this growth has emerged a consumer class with discretionary income to spend. As China transitions from decades of rapid economic growth (10% growth rate over the last 30+ years) to a more sustained pace of development (currently at 7%, it’s still more than twice the global average)
[3], it’s never been a better time for businesses around the world to consider China as a key investment opportunity for increasing global sales.
Merchants that can effectively understand the Chinese marketplace – the demographic composition and purchasing habits of its diverse consumer class, as well as navigating business operation processes such as international logistics – will be well positioned to reap the rewards.
Aimed at online companies around the world who are looking to open their doors to business in China, the
Selling Into China guide addresses key resources, tips and insights including:
- Top product categories dominating cross-border commerce in China now, and where the most growth opportunity is for the future
- A merchant-readiness checklist of important considerations for selling into China
- Demographic profiles of China’s haitao shoppers (those who buy online overseas)
- An overview of the often-complex world of international shipping and logistics – including tips for navigating China’s customs and duties regulations
- A guide of important agencies, organizations and other resources to consult for information on expanding international sales
- Insights from companies who’ve had success selling into China
If you’re a business looking to to reach new global customers, these guides – which compliment existing PayPal offerings like
PassPort, a free website designed to educate and empower merchants to help expand their global sale
s – make it easier to take advantage of the cross-border opportunity.
Tell us: with geography no longer an obstacle, where will you sell to next?
Melissa O’Malley, Director, Global Merchant & Cross-Border Trade Initiatives, PayPal