PayPal Currency: We are All Customers
Kathleen Pierce Gilmore, VP and GM, Credit, Americas, PayPal: “We need to be obsessing about what's going through people's heads related to their money and have that be what's driving our product development, and how we are allocating our resources.”
It seems obvious that most products would be built with the customer in mind. However, there are countless examples of tools, toys, software, and furniture that are so complex, they’re barely used. Somewhere along the way, product managers and designers forget about the end user and the user experience is the casualty. That’s why it’s more important than ever to build a strong relationship with your customers, and why
PayPal chooses to care about every customer touchpoint like it’s the first interaction. By focusing sharply on being a customer champion, the company can evaluate every facet of business to be as frictionless as possible.
PayPal Stories Staff