PayPal Stories Archive

 

Living in Silicon Valley, I hear a lot about technology improving everything from how you order dinner to how you change your thermostat. It’s pervasive in our lives. That’s what makes it really exciting to see the moves that technology is making across the globe in other unexpected ways – like in fashion.

 

Today, the PayPal team is proud to announce we are supporting the global launch of the digital fashion house Ivyrevel. Ivyrevel is setting a new agenda in digital innovation, design process and customer experience – and we are supporting them with our advanced payments platform. After all, the consumer experience is at the core of our PayPal values, and we believe an innovative, easy and secure check-out is a key component of the digital fashion shopping journey.

 

Innovation is at the heart of Ivyrevel. The company will reshape the traditional creative process - pioneering in the fashion industry by experimenting where human creativity is empowered by machine ability, creativity and workmanship. PayPal will support Ivyrevel with its leading payment platform on a global scale – a crucial area for a pure player fashion brand with a customer centric mindset. H&M Group will support Ivyrevel with production and provide strategic advice.

 

The co-founder at Ivyrevel, Dejan Subosic told us, “We are proud to be digital-only, breaking boundaries to create a new fashion heritage by merging fashion creativity with technological innovation. Working with PayPal fits in the equation perfectly.Technology as a source of creative expression within fashion is something that excites us. We will learn a great deal about the evolution of creativity by fusing these two worlds together.”

 

Ivyrevel is founding its own Fashion Tech Lab in Stockholm that will be tasked with blue-sky thinking to experiment with the future of fashion. Machine learning will be part of the creative process, which will also include interactive fabrics, wearable tech, distribution, and customer experience to ensure that Ivyrevel continues to innovate and stay at the forefront of 21st century fashion. 

 

Ivyrevel is available exclusively at www.ivyrevel.com.