PayPal’s Milestone Day: Our First Super Bowl® Ad
Today marks two milestones for us: We’re launching our first major brand campaign as an independent company and announcing our first-ever Super Bowl® commercial to air on February 7, 2016.
Our 45-second ad will broadcast during the first quarter of this year’s Super Bowl®. We chose this moment, with so many people watching this legendary game, to connect with a large audience as we unveil a new brand campaign on the future of money,and while the details are still under wraps, we’re very excited about the bold statement this ad will make.
People around the world are moving away from carrying cash and getting money out of ATMS to using digital wallets and making all of their purchases on mobile only. They’re using digital payments for everything from big life moments, like getting married, to donating to charities that do amazing work in various corners of the globe, to everyday purchases at the local store.
At the core of this campaign, our purpose is to introduce the world to PayPal’s vision for the future of money – to empower people and businesses to move and manage money securely, efficiently and affordably.
The launch of this ad is just the beginning of our new brand campaign designed to start a larger conversation about that future of money, and we want you to join because this new era – a reimagined financial world – must include everyone.
We look forward to sharing it with you soon!
Greg Fisher, VP of Global Brand Marketing, PayPal