The PayPal App Reimagined – Helping Move & Manage Your Money
These days commerce takes place online, in apps and in store, and mobile devices are at the center of it. One out of four transactions on PayPal is on mobile, and Forrester Research predicts mobile commerce will represent more than one third of online transactions in 2016.
Just a few weeks after the launch of our ‘New Money’ global marketing campaign, the redesigned PayPal app embodies our vision for the future of money. We redesigned the app to make it simpler and more personal for you to move and manage your money no matter where you are. It puts the things you want to do most with the app at the forefront and gets rid of the clutter.
In fact, customer feedback drove much of the redesign. In our new app you will find:
A Better Global Experience. We’ve built the app using an iterative platform so it’s easier to customize and localize the PayPal app for the 145 markets where the app is live. This means you get a better experience no matter where you are or what language you speak.
Simplified Features. We’ve simplified our features and modernized our app to make it easier for you to move and manage your money.
- Send & Request Money: You’ve shown us sending and requesting money from your friends and family is one of the most popular features in the app. In fact, over the last two years, we have seen over 100% growth in the number of peer-to-peer transactions happening in the app. There’s a new personalized hub that lets you add people directly from your contact book, allowing for an easy way to send and request money from friends.
- New Home Screen: You can find all your transaction details, pay your pending requests, or send payments to your recent contacts.
Customers First. Many of the features we’ve included in our redesigned app include features that were requested by you! Our product and design teams spent a lot of time listening to our customers and speaking with some of our 8,000 customer service team members to find out how we could improve our app. We even conducted a customer beta and received thousands of pieces of feedback during the testing, which we added into the app, like:
- Fine-tuning Android fingerprint authentication for more devices
- Separating account activity by pending and completed transactions
- Having quick access to the friends you send money to most often
Mobile In-store. We have also made it easier for you to use the in-store functionality that you really want, like order ahead through partners like Yelp Eat24 and payment code. We believe the key is offering you choice, flexibility, convenience and security. We’ll have more in-store features coming soon.
Our app redesign is just one example of what PayPal is doing to help empower you to move and manage money securely, efficiently and affordably.
Joanna Lambert, VP, Global Consumer Product & Engineering, PayPal