PayPal Stories Archive

 

This holiday season, add a little social media cheer to your marketing mix! Shoppable media is an up and coming content marketing strategy that more and more social media platforms are developing capabilities to offer, and it provides a great opportunity for your business to help holiday shoppers check off their gift lists. 

 

Shoppable media enables a consumer to click on a piece of merchandise showcased in a piece of content they’re viewing online, such as a social media post or a website image, and instantly be connected with a checkout page to purchase the item. It removes the barriers between discovery and purchase.

 

In order to help prepare small businesses to make the most of the shoppable media opportunity, we are hosting a Twitter Chat September 16th titled, “Help for the Holidays – Your Guide to Shoppable Media,” to explain how it works and how businesses can put it to use during the holiday season. We’re excited to be joined by the below social media, small business and our own PayPal merchant experts who will provide insights and tips.

 

Follow #BizTipsChat on Wednesday, September 16th from 12:00 – 1:00pm PT to join the conversation!

 

 

 

Aunkur Arya is the General Manager for Braintree’s Mobile business, where he drives growth for the company’s payments platform across the fast growing mobile commerce ecosystem by leading all business development and marketing efforts. Braintree, which was acquired by PayPal in 2013, powers payments for thousands of online and mobile commerce innovators including Airbnb, Uber and GitHub.

 

 

Christine Cassis is a digital strategist, content marketer and global social media lead at Pinterest. With more than 8 years of experience in digital content marketing, she specializes in merging paid, earned and owned strategies to build the foundation for strong social programming. She's also a freelance writer published by MTV, AOL, Rolling Stone, The New York Times and more.

 

 

Denise O’Berry is the author of “Small Business Cash Flow: Strategies for Making Your Business a Financial Success” – a book about how to get, manage and keep your cash flow on an even keel and where it belongs — in your business. A small business owner since 1996, Denise has worked with hundreds of small business owners over the years and is inspired by their enthusiasm and ability to overcome huge obstacles. She provides tools, tips and advice to small business owners around the world on her blog at http://www.deniseoberry.com.

 

 

Eric Elliott is the Co-Founder, General Manager, and Director of ecommerce of Ambush Board Co.  Ambush was founded in 1997 in Kennesaw, Georgia, after Eric, his twin brother, and stepfather recognized an unfulfilled need in the vibrant and incredibly multifaceted Atlanta board sports community after relocating from California.  On the side he's a so-called artist (having exhibited in numerous gallery shows both locally and nationally), singer/songwriter, surfer, and full-time individual.

 

 

Mike Caranfa is the Marketing Director for Ambush Board Co. and all of its subsidiary brands. At Ambush Board Co., Mike is responsible for the planning and execution of all marketing initiatives, marketing vendor management, and web development management. Before Ambush Board Co. and at the age of 23, he co-founded the programmatic media buying tech company, Meteora Media. He has over 8 years of experience in marketing and 3 years in web development.

 

 

Already have a question about shoppable media? Tweet it using #BizTipsChat in your post.