PayPal’s Valentine’s Day Survey Proves Money Still Can’t Buy Love
Money Continues to Cause More Arguments Than Sex Among Couples in the U.S. and UK

SAN JOSE, Calif.--Nearly 60 percent of young U.S. couples surveyed argue over money at least once a month, according to PayPals second annual Cant Buy Me Love survey. Meanwhile, issues relating to work and household responsibilities top the list for couples in the UK. In both countries, sex ranked low on the list of couples common arguments, coming in fifth. The research, conducted by Ipsos, examined how personal finance issues affect couples and singles in the U.S. and UK.

The Cant Buy Me Love survey takes a look at the role money plays in romantic relationships, explains author and personal finance expert, Carmen Wong Ulrich. Communicating with your partner about money is a vital part of developing and maintaining a happy relationship. Its very interesting to see how dynamics and priorities differ between genders and nationalities.

Arguing about money is not the only difference between U.S. couples responding to the survey and those in relationships across the pond. UK couples are more likely to have separate bank accounts (71%), while about half of American couples share bank accounts.

For the second consecutive year, the survey found that PayPal is the number two most popular reported method of payment for respondents buying their Valentines Day gifts online, immediately after credit cards.

Other surprising findings uncovered through PayPalCant Buy Me Love survey include:

  • Nearly one in four couples responding to the survey in both countries use online shopping as a way to keep their partners in the dark about their purchases.
  • Women surveyed in both countries agree it isnt the mans responsibility to pick up the tab after a dinner date. Women in the U.S. think the man should pay only if he initiates the date. Whereas, women in the UK think splitting the check is polite, regardless of who instigates the date.
  • Traditional romantic gifts still top the list of the most popular Valentines Day presents given by responding couples in both locations. Cards are the most popular, followed by dinner dates and flowers. After January 28th, special offers and discounts on Valentines Day gifts will be available at:

About the survey

The PayPal Cant Buy Me Love Survey was conducted by Ipsos from December 12, 2007 to December 18, 2007 via email invitation to online panelists. The total sample size was 3,002 respondents (1,500 U.S. and 1,502 UK), with quotas to ensure sample distribution accurately represented the online population with regard to age and gender.

About PayPal

Founded in 1998, PayPal, an eBay (Nasdaq:EBAY) company, enables any individual or business with an email address to send and receive payments online securely and easily using a bank account, credit card or stored balance. Because PayPal allows customers to shop online without sharing their financial information with merchants, privacy is built into the service. PayPal has nearly 164 million accounts and is available to users in 190 markets around the world. More information about the company can be found at

About Carmen Wong Ulrich

Carmen Wong Ulrich is an author, advice columnist, freelance editor, writer and speaker. She is the former special projects editor at Money magazine and is the author of the book Generation Debt: Take Control of Your Money (Warner Books). Carmen writes for Real Simple magazine, Essence, Shape, Health, and is an advice columnist for Latina magazine. She has appeared on CNN, CNN Headline News, Weekend TODAY, FOXs Good Day New York, ABC News (New York), The WB11 Morning Show and the Comcast network.

(Newsroom Ad tile) The Modern Enterprise
(Newsroom Ad tile) Small Business Spotlight
Stay up to date.

Sign up to receive the latest news to your email.