SAN JOSE, Calif.--A new JupiterResearch and PayPal study revealed that consumers value payment security and payment choice more than rewards when making purchases online. PayPal partnered with independent research firm JupiterResearch to develop a series of survey questions focused on how the U.S. population uses payment methods when shopping online. According to the research, when consumers are confronted with two merchants who offer the same product at the same price, the two most influential factors when choosing where to buy are payment security and payment choice.
The study showed that security influences online shopping behavior more than typical merchant incentives like rewards and discounts. In fact, more than half of the survey respondents consider the security of their financial information as the deciding factor when they make purchases. An additional two thirds of shoppers feel more secure when they don’t have to enter financial information at all, even at merchant Web sites they trust.
The types of payments accepted by merchants influence whether or not consumers will shop on their Web sites. The study showed that more than half of online shoppers think about the payment method they will use before they click on the merchant’s checkout button. Sixty-six percent of consumers prefer e-commerce sites that offer multiple payment methods, and about half of online shoppers prefer the convenience of using alternative payment methods.
“Today’s consumers demand security and convenience when they shop online, and merchants must answer with an extremely safe, fast and easy buying experience,” said Cliff Hopkins, senior director, PayPal merchant services. “When merchants offer PayPal on their sites, they allow 141 million customers around the world to shop with peace of mind because they don’t have to share their financial information online.”
The study revealed the following consumer preferences when paying online:
PayPal will discuss these results during a five-city tour in March reaching Los Angeles, San Francisco, Dallas, Chicago and New York. The sessions will feature JupiterResearch, local merchants and professors from the University of California at Berkeley, the University of Southern California, New York University, Loyola University and SMU’s Cox School of Business. Speakers and panelists will explore best practices for online merchants to increase sales in the current economy. For additional information, visit http://www.bmmreg.com/paypal/.
PayPal is the safer, easier way to pay and get paid online. The service allows anyone to pay without sharing financial information and gives consumers the flexibility to pay in any way they prefer, including through credit cards, bank accounts or account balances. With more than 141 million accounts in 190 markets and 17 currencies around the world, PayPal enables global ecommerce. PayPal is an eBay (Nasdaq:EBAY) company. More information about the company can be found at https://www.paypal.com.
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