PayPal Deepens Relationship with Salesforce to Help Global Merchants Optimize their Ecommerce Experience
Dan Leberman, SVP - Global SMB, Channel Partner & Inside Sales · PayPal
As part of an expanded engagement between PayPal and Salesforce, global enterprise merchants will soon have faster access to PayPal’s checkout solutions through the PayPal Commerce Platform when integrating through Salesforce Payments.
Global merchants can integrate PayPal’s checkout options into their ecommerce experience with the PayPal branded button, which provides access to Venmo, PayPal Credit and PayPal’s Buy Now, Pay Later products. This new out of the box availability builds on the existing access merchants have to PayPal and direct credit card processing powered by Braintree through the Salesforce AppExchange. Merchants who integrate through Salesforce will join PayPal’s more than 416M active account holders who are part of the PayPal network.
Consumers want flexibility and choice in how they pay. By offering a variety of payment methods, merchants can open the door to a broader customer base, foster repeat shoppers and help increase conversion rates.
When looking at U.S. based merchants1 across 10 verticals including 73 of the top 100 merchants, PayPal helped merchants increase conversion rates at checkout by 28% at point of purchase, increase spend by 19% and increase Net Promoter Score by 8 points.2 For merchants who offer Pay in 4, they’ve seen 50% of consumers make additional PayPal pay later purchases within three months of their first purchase and 70% within six months, demonstrating customer loyalty.
This new experience will be available in February 2022.
1https://www.digitalcommerce360.com/product/top-1000-database/
2Nielsen behavioral panel of over 15,000 online U.S. consumers and over 99,000 transactions over a 3-month period (July 2020– September 2020). Nielsen attitudinal data surveyed 3rd party panel who made an online purchase over a 2-week span for 2,800 consumers (1,400 PayPal users and 1,400 consumers who used a different payment method including digital wallets, Buy Now Pay Later solutions and credit/debit/prepaid cards) during June 2020.