PayPal Expands Offsite Ads to Germany and the UK, Bringing Privacy-First Transaction-Based Advertising to European Markets
New offering enables brands to reach highly relevant audiences across the premium web through actual purchase data while maintaining strict privacy protections
September 17, 2025, San Jose, Calif. – Today, PayPal announced the expansion of PayPal Offsite Ads to Germany and the United Kingdom, bringing its innovative transaction-based advertising platform to European markets for the first time. Following PayPal Ads' recent launch in these markets, which enabled campaigns on PayPal properties using the company's unique insights, Offsite Ads lets advertisers leverage PayPal's extensive transaction graph to reach millions of consumers across the open web through display and video advertising.
PayPal Offsite Ads provides closed loop attribution powered by actual purchase data across millions of merchants and consumers. This enables brands to reach highly relevant audiences based on real shopping intent, not just inferred interest, and measure true impact.
"With Offsite Ads, we're transforming how brands connect with consumers in Germany and the UK by delivering commerce-driven advertising precision and relevance," said Mark Grether, SVP and General Manager, PayPal Ads. "For advertisers, this is a fundamentally different approach from current solutions as PayPal sits horizontally across millions of merchants, allowing us to build on actual cross-merchant purchase behavior across more than just one retailer.”
PayPal Offsite Ads is built upon the company’s transaction graph, providing high precision to advertisers by making cross-merchant transaction insights available. PayPal’s transaction graph is a unique repository of real, cross-merchant purchase signals that drive relevant advertising. With more than 430 million consumer and merchant accounts spanning approximately 200 global markets, this transaction graph has the potential to help PayPal map commerce activity and provide marketers a more complete view of their next potential shopper, enabling them to deliver highly personalized, privacy-safe messaging exactly where consumers are already engaged.
The expansion to Germany and the UK represents a significant step in PayPal's vision to create a more commerce-driven advertising ecosystem, benefiting consumers with more relevant experiences while respecting their privacy preferences, and helps merchants grow their businesses across every touchpoint.
PayPal Offsite Ads provides value for both advertisers and merchants. Advertisers will be able to use PayPal Offsite Ads across leading channels in both markets, activating campaigns at scale across premium websites, apps, and connected TV environments. This allows for seamless integration with existing media buying strategies and alignment in existing campaigns. For merchants, PayPal Offsite Ads will help drive consumer loyalty and increase sales by presenting highly relevant ads. Advertisers can begin running campaigns using PayPal Offsite Ads in the UK and in Germany in the coming months.
About PayPal
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. For more information, visit https://www.paypal.com, https://about.pypl.com/ and https://investor.pypl.com/.
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