PayPal Adds Marketing Veteran and Innovator to Executive Team
PayPal has made strong progress over the past several years to advance our position as the leading digital payments platform and one of the most dynamic and valuable brands in the world. Building on our momentum, I am excited to announce that marketing veteran and innovator Allison Johnson is joining the company as executive vice president and chief marketing officer (CMO), effective today.
As PayPal CMO, Allison will lead strategic marketing for PayPal and its family of brands around the world, reporting directly to me.
Allison understands and has passion for our mission and our vision and brings a unique set of sophisticated marketing skills to PayPal. She co-founded West, a hybrid marketing and venture capital firm with clients like Square, Twitter, Impossible Foods, and Braintree, where she worked closely with Bill Ready and his team in the early days of Braintree and Venmo. She served as Apple’s vice president of worldwide marketing communications, working alongside Steve Jobs to reinvigorate Apple’s Mac business and launch the iPod, iPhone, iPad and the App Store with unprecedented marketing campaigns. Before Apple, Allison was senior vice president of global brand marketing at HP, where she spearheaded the repositioning and relaunch of HP’s brand globally with the award-winning +HP campaign.
These are very exciting times at PayPal, and our ability to attract the best talent, who can work as One Team with the incredible team we have, is a major part of our continued success.
We’re delighted that Allison is on board to help propel PayPal forward during our next phase of growth.
Dan Schulman, President and CEO, PayPal