For years, bargain shoppers around the world have looked towards the deals that U.S. merchants offer on Black Friday and Cyber Monday to snap up bargains that were primarily targeted at U.S....
It’s a sign of the times when your nephew asks for digital currency – Pokécoins – for his upcoming birthday instead of money or gifts. And he’s likely not alone – the Digital Goods...
The holiday season is upon us and every company—your competitors included—are pouring their time and budgets into getting your customers' mindshare with email, banner ads, and search engine...
The anatomy of a good promotional offer: Promoting your offer to the world. Now that you've got your business ready for holiday selling and decided how to structure your offer this season, it's...
The anatomy of a good promotional offer: How to structure a compelling holiday offer. In our previous blog post, we talked about developing a sales and marketing plan carefully and early. Today,...
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