PayPal Ads launches Curated Ads, bringing verified purchase data to CTV and open web advertising – replacing modeled attribution with closed-loop measurement tied to real transactions.
New solution gives brands a cross-platform view of actual purchase behavior.
The solutions deliver a unique view of cross-merchant shopping behavior, campaign performance, and data-driven actionable recommendations to drive business growth.
PayPal Ads Manager gives SMBs access to high-margin ad revenue and creates new inventory.
New offering enables brands to reach highly relevant audiences across the premium web through actual purchase data while maintaining strict privacy protections.
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