News

Jan 6, 2026

CES 2026: PayPal Ads Unveils Transaction Graph Insights and Measurement Partnership Program

At CES 2026, PayPal unveiled new solutions expanding the PayPal Ads ecosystem and accelerating commerce media innovation. Marketers today need to understand shifting commerce dynamics to engage customers in new ways, uncover insights, grow market share, and measure performance with confidence. With that in mind, we have introduced the PayPal Transaction Graph Insights and Measurement and Measurement Partnership Program. The solution and partner program was built to deliver a unique view of cross-merchant shopping behavior, campaign performance, and data-driven actionable recommendations to drive business growth.

Let’s break down what this means for marketers:

A view from the PayPal Ads transaction graph dashboard.
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Transaction Graph Insights

An interactive analytics experience that showcases the breadth, depth, and uniqueness of PayPal's Transaction Graph. This visualization tool helps advertisers understand cross-merchant, cross-surface shopper journeys to deliver brand-specific recommendations.

Transaction Graph Measurement Suite

Find out how your campaign truly delivered and performed. PayPal's first-party measurement suite is built from the ground up, using the Transaction Graph and deterministic-driven identity for campaign reporting, insights, attribution, and incrementality.

Transaction Graph Measurement Partnership Program

We’re excited to launch our Measurement Partner Program, giving brands independent validation of their PayPal Ads campaigns across three critical impact areas.

Reach: Confirms who was reached and how effectively campaigns delivered.
Resonance: Measures shifts in awareness, favorability, and intent.
Reaction: Validates lower-funnel outcomes with trusted third-party methodologies.

Through these partners, advertisers can validate PayPal Ads performance with their own source of truth, gaining insight across the entire funnel.

At launch, our certified list of third-party partners includes Adjust, Affinity Solutions, AppsFlyer, Cint, Circana, Claritas, DISQO, Experian, Integral Ad Science, InMarket, iSpot, Kantar, Kochava, LiveRamp, Measured, Semrush, Singular, TransUnion, Upwave, VideoAmp, with more to come.